Attorney General Greg Abbott is getting creative with his campaign dollars.

According to the Austin American Statesman, a new series of advertisements is popping up in New York, targeting people who may be opposed to their state’s sweeping new gun laws. The ads redirect to a Facebook page, where the viewer is encouraged to move to Texas.

“Here in Texas, you will have the liberty and the opportunity to achieve your dreams,” the page says. “You’ll also get to keep more of what you earn and use some of that extra money to buy more ammo.”

The Statesman reports that the ads appear on major online news outlets, like the New York Times.