Republican gubernatorial candidate Greg Abbott is reaching out directly to Hispanic voters in his first general election TV campaign ad. The Spanish language spot, titled “Contamos,” features Abbott’s sister and mother-in-law, who are Hispanic. The ad will debut on Univision during the World Cup match between Brazil and Mexico. According to the campaign, the commercial will continue running on Spanish language networks throughout the World Cup.

““The story of my family mirrors the story of Texas – we are multi-cultural,” Abbott said. “The vision that I’ve outlined in my campaign for governor is one that unites all Texans – regardless of race, religion or zip code – the same way my family has been united. As governor, I will fight for a better future for all Texans.”

The English translation is below:

ROSIE PHALEN: “Meeting your in-laws is never easy.”
MARY LUCY PHALEN: “But when we met Greg Abbott, we knew that he was someone special.”
ROSIE PHALEN: “His values are our values. Faith, family and honesty.”
MARY LUCY PHALEN: “He is a loving husband and father to Cecilia and Audrey.”
ROSIE PHALEN: “For more than 30 years, Greg has been someone that we could count on.”
MARY LUCY PHALEN: “And as governor, Texas can count on him too.”