The Greg Abbott campaign announced Thursday it is launching a “major statewide television ad buy.”

The ad features Attorney General Abbott’s mother-in-law discussing his values. The 30-second spot is in Spanish.

The Republican nominee for governor has often reminded voters that if he wins, his wife Cecilia would become the state’s first Latina First Lady.

This is not the first Spanish-language ad the Abbott campaign has released during the general election season. Back in June, another one aired during the World Cup on Spanish-language stations. Abbott faces the Democratic nominee, State Sen. Wendy Davis, in November.